Search results for "International franchising"

showing 2 items of 2 documents

New Challenges of Economic and Business Development – 2012 : Conference Proceedings (May 10 - 12, 2012, Riga, University of Latvia)

2012

Support for Conference Proceedings by ERAF Project "Support for the international cooperation projects and other international cooperation activities in research and technology at the University of Latvia" No. 2010/0202/2DP/2.1.1.2.0/10/APIA/VIAA/013

Market efficiencyInternational franchisingTriple Helix modelOptimal capital structureLogisticsGDPTeam PerformanceManagement theoryTourismAirline industryStakeholdersInsurance marketsNew Product DevelopmentRisksHuman capitalMunicipality budgetMarketingDevelopment economicsResearch policyCost-benefit analysisBusiness groupsOrganizational developmentMergers and acquisitionsInternational rating agencyCompliance Management SystemsRegional integrationKnowledge sharingFinancial scienceWell-beingBargain purchaseTax wedgeFinancial managementEducationEmployee selectionMonetary policyCorporate cultureHigher educationCitizen participationInnovationMotivationOnline surveysManagement educationEmployer BrandingBrand imageFinancial analysisInternal auditPrint advertisement assessmentICT:SOCIAL SCIENCES::Business and economics [Research Subject Categories]Environmental management accountingFinancial system stabilityEmployee satisfactionBanking sectorSocial MediaPension system
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The choice of master international franchising – A modified transaction cost model

2022

Abstract This study develops and tests a novel transaction cost model of master international franchising. Based on data from international franchise firms headquartered in six countries, we show that master international franchising is the franchisor’s preferred governance mode under the following conditions: large bilateral franchisor’s and franchisees’ transaction-specific investments, high institutional uncertainty and high behavioral uncertainty. Our model extends the literature by presenting a modified transaction cost model of master international franchising that investigates the bonding effect of bilateral transaction-specific investments and environmental uncertainty as determinan…

MarketingTransaction costTransaction cost theoryCorporate governanceIndirect controlInternational franchisingMode (statistics)International businessGovernance modes Indirect control International franchising Master franchising Transaction cost theoryGovernance modesBusinessFranchiseInternational governanceBusiness and International ManagementMaster franchisingFinanceIndustrial organizationInternational Business Review
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